About The Owners
Oliva di Vita owners Jim and Susan Allen are long-time residents of Delafield, Wisconsin. While attending a local olive oil and balsamic vinegar tasting party they had the opportunity to taste Extra Virgin Olive Oils and Aged Balsamic Vinegars from the Veronica Foods Company, an importer of premium olive oils and balsamic vinegars from around the world. They were so impressed by the quality and amazing taste, they decided to further research olive oil and balsamic vinegars. They were surprised to learn how many of the olive oils sold in stores are adulterated by being mixed with other lower quality oils or blended with other non-olive oils such as various seed oils. As they continued their research, they learned of the health benefits, as well as the value of the quality and purity of the products that they had had the opportunity to taste. Subsequently Jim and Susan decided to open their own Olive Oil shop and to share these benefits with their local community. Thus, the start of Oliva di Vita, “The Oil of Life” store which first opened in May of 2012. The Allen's goal was to provide the opportunity for the people of the Lake Country to learn the myriad of health benefits from the inclusion of premium extra virgin olive oils and aged balsamic vinegars in their diet.
Jim and Susan's business philosophy centers on transforming the vitality of their customers by offering the purest, freshest, ultra-premium extra virgin olive oils and aged balsamic vinegars available. All of their olive oils are made from olives crushed within hours of picking and are tested by the importer, Veronica Foods, for purity and quality assurance. Jim and Susan find great pleasure in witnessing their customers' eyes light up when tasting their premium olive oils and aged balsamic vinegars for the first time, just like they once did themselves. While the taste is sure to hook you, the knowledge of the team members to match you with the best products to compliment your lifestyle is what will keep you coming back. In every trip to the store you will learn new ways to pair your olive oils and balsamic vinegars, transforming the way you eat and cook forever!
Jim and Susan, and the other team members of the Oliva di Vita family, take great pride in having gained the trust and support of their loyal customers who also have become like family. They look forward to inviting you in, showing you around the store, and teaching you everything you need to know about the power of their Ultra-premium extra virgin oils and aged balsamic vinegars.